Prime spot for Dutch growers on London Produce Show

It was impossible to miss the Dutch exhibitors at the London Produce Show 2019. The Holland Pavilion was the first stand visitors of the fair saw when entering the exhibition area. This prime spot for ten Dutch fruit and vegetable producers had been arranged by Holland Fresh group and GroentenFruit Huis.

Holland Pavilion at London Produce Show 2019
©Dutch Embassy in the United Kingdom
Holland Pavilion at London Produce Show 2019

Embassy presented Dutch vision on Circular Agriculture

The Dutch Embassy in the United Kingdom had organised a seminar 'Circular Agriculture & Sustainability: The Dutch Vision' at the fair and Ambassador Simon Smits handed an award to the company with the best marketing campaign to get children to eat more vegetables.

Fresh produce in Virtual Reality

The Holland Pavilion made one thing very clear: firms from the Netherlands are producing a plethora of delicious, colourful, healthy fruits and vegetables. The products on display left visitors mouthwatering. But there was more. To show people the high tech environment in which many of these products are grown in the Netherlands, guests could take a virtual reality tour through a Dutch greenhouse.

Contact the Embassy's Agricultural Department

The Agricultural Department of the Embassy of the Kingdom of the Netherlands in the United Kingdom is happy to help Dutch farmers, growers and other agrifood businesses to get (better) access to the UK market. Please contact us on