Launch of contract award procedure for running the Dutch pavilion at EXPO 2020 Dubai

This contract award procedure represents an opportunity for a range of businesses active in the hospitality and facilities branch to raise their international profile at the EXPO, which is expected to attract 15,000 business and day visitors every day. The invitation to tender for the facilities management and hospitality contracts for the Dutch pavilion is being published at TenderNed. On behalf of the Ministry of Foreign Affairs, the Netherlands Enterprise Agency ( invites businesses or consortia to submit an original proposal that reflects the pavilion’s theme ‘Uniting water, energy and food’.


The Netherlands’ participation in EXPO 2020 is about ‘connection’ in the widest sense of the word.

The service provided, the mix of Dutch and Arab influences and the language skills of the hosts and hostesses are just a few examples of areas which should reflect this. Not only the design of the pavilion but, perhaps even more importantly, how pavilion staff receive visitors represents an opportunity to showcase the Netherlands’ knowledge, experience and strength in sustainable innovation. The Netherlands also wants all visitors – including day visitors – to be immersed in typical Dutch conviviality, openness and exclusiveness. The tender documents set out the wishes and requirements for facilities management and hospitality (including catering), reflecting the sustainable themes of the Netherlands’ participation.

World EXPO

The 35th universal world exhibition will be held from 20 October 2020 to 10 April 2021 in Dubai, United Arab Emirates (UAE). Under the theme ‘Connecting Minds, Creating the Future’, a record 190 participating countries will be presenting ideas, innovations and technologies geared to achieving the Sustainable Development Goals. The EXPO is expected to attract 25 million visitors, 70% of them from outside the UAE.

This event is an ideal opportunity for the Netherlands to demonstrate innovative and sustainable solutions to water, energy and food issues, with particular focus on how they are interrelated. And enhancing cooperation between the Netherlands and the Gulf Region lays strong foundations for continued partnership in the future.

The pavilion as biotope

The Netherlands will be setting the tone with a circular pavilion that functions as a self-contained biotope, creating a unique experience that will stimulate the senses of day visitors and business visitors alike and allow them to experience and visualise the connection between water, energy and food.

The pavilion’s interior and exterior will also set an environmental example. Building materials will be leased locally and returned or repurposed in the UAE once the EXPO ends, to keep the ecological footprint as small as possible.

Platform for the business community

The pavilion will function as a meeting point where the business community, knowledge institutions, governments and civil society organisations can come together to network, share knowledge and show what the Netherlands has to offer. The pavilion will act as a global podium, with the business lounges, exhibition area and boardroom available for business events.

Multiyear campaign

The Gulf Region is very interesting for the Netherlands, for a number of reasons. Countries in the region use a lot of water and energy, and 85% of their food is imported. The Gulf Region is also currently setting ambitious goals to safeguard the planet for future generations. Greater self-sufficiency is an important part of this. Dutch businesses, researchers and knowledge institutions are ideally placed to offer the knowledge and experience this requires.

A multiyear campaign Dutch Dubai: Uniting water, energy and food has been launched to promote Dubai EXPO 2020. A wide range of events will be organised with Dutch organisations in the run-up to and during the EXPO. The linking theme is water, energy and food. The Dutch pavilion will be a highlight, functioning as a platform where day visitors, knowledge institutions and the government can meet and consider solutions for the future.

Tender document

The tender documents, which can be found at TenderNed, state the objectives, the requirements that must be met, and how tenders will be assessed. Participants can tender individually or as part of a consortium for the facilities management contract and/or the hospitality contract. You can submit your tender up to and including Monday 2 September 2019.