Market report on food processing industry in Canada
Canada has a good reputation worldwide in terms of food safety, quality and reliability. However, in order to stay competitive and continue to grow in a good way, Canada is forced to modernize. The Canadian food processing industry is very labor intensive and is lagging behind in the field of automation. This offers opportunities for Dutch companies.
World demand for food
Worldwide the demand for food is increasing. Both the government and the market will have to prepare for this and implement changes to meet this demand. The Canadian government aims to position Canada as a global leader in the food sector. The Canadian 'supply chain', from growing products to getting it to the final consumer, is estimated to generate around 2.3 million jobs (direct and indirect) and represents an estimated value of more than $ 98 billion.
It is striking that the values of the food industries in Canada and the Netherlands are close to each other (the Netherlands $ 83 billion, Canada $ 98 billion), but that the Netherlands does this with half of the number of jobs. This is mainly due to the use and integration of automated systems, the institutional collaboration of the Dutch 'Golden Triangle' between the government, the business community and academia to innovate.
Insights market report
The market report "The Opportunities for Collaboration between the Netherlands and Canada in the Food Processing Sector" was drawn up on behalf of the Dutch diplomatic network in Canada, the Agriculture Department of the Dutch Embassy in Washington (responsible for the USA and Canada) and RVO. The report provides the Dutch business community the following insights:
- "One size does not fit all". A customized approach of specific sub-sector cooperation rather than general cooperation with the entire Canadian sector is necessary.
- Canadian companies innovate from a practical point of view, not the principle of innovation as we are used to in the Netherlands.
- Canadians want to improve their current machines or modernize them in steps. Opportunities for the Dutch business community are for this reason: the integration of new Dutch techniques into existing Canadian machines and the supply of machines in different modules, which can be constructed one after the other.
- The practical approach from Canada requires that a Dutch company can provide technical, practical support on the spot in Canada through local expertise.
You can download the full English market report via the link below. For questions or more information, please contact the Agricultural Department of the Dutch Embassy in Washington (WAS-LNV@minbuza.nl) and / or RVO (firstname.lastname@example.org).