Sponsor recruitment for Dutch pavilion at Expo 2020 Dubai has started

Sponsors are now being recruited for the Dutch pavilion at the 2020 World Expo in Dubai. The invitation to become a sponsor partner was published on TenderNed on 21 January. On behalf of the Ministry of Foreign Affairs, the Netherlands Enterprise Agency (RVO.nl) is inviting Dutch organisations, businesses, and sector and industry associations to come up with an original sponsor proposal. Sponsorship will offer Dutch organisations the chance to raise their profile and expand their international network.

The 35th Universal World Expo will be held in Dubai, in the United Arab Emirates, from 20 October 2020 to 10 April 2021. In keeping with the theme ‘Connecting Minds, Creating the Future’ a record-breaking 190 countries will present ideas, innovations and technologies with a link to the Sustainable Development Goals. Expo 2020 is expected to attract 25 million visitors, with 70% expected to be international. This global platform offers Dutch organisations the opportunity to significantly raise their international profile among target groups from the business community as well as tourists.

The Dutch pavilion at Expo 2020 Dubai is an opportunity to showcase the innovative and sustainable solutions the Netherlands can provide in the areas of water, energy and food and specifically the links that connect them. Strengthening cooperation between the Netherlands and the Gulf region in these areas will also set the stage for further cooperation on other issues.

Climate-generating pavilion

The Dutch pavilion features a circular climate system – a biotope, essentially – which provides visitors (tourists and businesspeople alike) with an intense sensory experience. The pavilion’s unique design gives visitors a powerful sense of the connection between water, energy and food.

The Netherlands is also setting a sustainable example in terms of the building itself. Construction materials will be rented locally, eliminating the need to produce them specially or ship them in from Europe. The interior, too, will consist only of rented materials. When the pavilion is dismantled, all materials will be returned or repurposed at a new destination in the UAE, so as to minimise its ecological footprint.

Platform for businesses

The pavilion is a meeting place where businesses, knowledge institutions, government bodies and civil society organisations can come together to network, share knowledge and show what the Netherlands has to offer. It serves as a global platform. The pavilion’s business lounges, exposition room and boardroom can be used to host business events. Both inside and outside the Dutch pavilion, the Netherlands offers opportunities for connecting supply and demand.

Multi-annual campaign

The Dutch government is mounting a long-term campaign entitled ‘Dutch Dubai: Dutch connection in the Gulf’ for the run-up to Expo 2020 Dubai. Before and during the event, businesses, knowledge institutions, civil society organisations and government bodies will work together to organise a wide range of activities. The central focus will be on water, energy and food. The highlight of the campaign will be the Dutch pavilion. Besides attracting tourists, it will serve as a platform that brings businesses, knowledge institutions and government bodies together to think about solutions for the future.

Tender document

The sponsor packages and the advantages to you as a potential sponsor can be found at TenderNed. The documentation explains what is expected from partners, as well as setting out the goals and requirements for sponsoring, and how this is reflected in terms of exposure, networking possibilities and other sponsor advantages. Sponsor proposals must be submitted by Monday 18 February 2019 at the latest.