Art on Dutch Embassy London calls attention to Women’s Rights

A temporary artwork on the face of the Dutch Embassy’s six-story building in Kensington, London, will for one day draw attention to the UN’s campaign to stop violence against women and girls. On 25 November, the International Day for the Elimination of Violence Against Women and Girls, the artwork Lightweeds, by Dutch artist Simon Heijdens, will be altered to propagate the "Orange The World" message.

Lightweeds by Simon Heijdens

Lightweeds by Simon Heijdens

Stand up against gender-based violence

Every year on “Orange The World” day, embassies from the Kingdom of the Netherlands around the world appeal to people to stand up against gender-based violence. Usually, the colour orange, which is also the national colour of the Netherlands, plays a central role in the attention-grabbing campaigns organised by Dutch diplomats the world over.

Simon Heijdens’ Lightweeds

The Dutch Embassy in the United Kingdom has this year commissioned Dutch artist Simon Heijdens to create a work of art that tells the tale of Orange The World to the huge numbers of people that walk past the embassy after sunset. Heijdens’ current projection of Lightweeds on the face of the building, which has been installed in celebration of the State Visit of the King and Queen of the Netherlands to the United Kingdom in October 2018, remains on show until January 2019.

Whether Heijdens will use the colour orange in his work of art to mark "Orange The World", is still unknown. Never before has he changed the colour of his artwork, which is always projected in white light, but he has hinted that for this important topic, he might make an exception. However, other options are still on the table too.

Large audience guaranteed

Heijdens’ artwork Lightweeds draws a lot of attention from passers-by every night. The digital plants, which react to real time weather conditions, are brought to live at sunset and grow, multiply and sway in the wind throughout the night, until the sun comes up and the lights of the beamers that project the artwork are switched off. A large audience is guaranteed, because the Dutch Embassy is located on a busy road opposite Hyde park, a stone’s throw away from the Royal Albert Hall.

Come and see for yourself what the artwork looks like on Sunday 25 November, from 4.30 pm, at 38 Hyde Park Gate in Kensington, London.