Challenges and Opportunities Booklet
Now is the time to enter into the Indian market. Why? The Indian economy is growing at a steady pace, and the economic fundamentals are in place. Furthermore, with the expansion of its considerable middle class, India is home to a rapidly growing consumer goods market. Large investments in infrastructure, health care and agriculture are also generating business opportunities that appeal directly to the Dutch core competences. India is both huge and diverse, and there is not one single magic formula to enter into business here. In this booklet, Opportunities & Challenges in the Indian Market, we present eleven successful Dutch companies that are active in different sectors in India. These companies explain what they do in India, highlight which factors contribute to their success and give advice for newcomers to this promising market.