Cultural differences in Ghana
You will meet with different cultures when you start doing business abroad. You'll be more likely to succeed if you're aware of these differences.
Being familiar with local customs will help you deal successfully with foreign business partners. Mission staff can give you tips and advice. They know the local business culture and can work with language and cultural barriers.
Sometimes we even have difficulty understanding business partners from neighbouring countries. This is less likely to be a problem if we understand their background and culture.
How should you approach your business partner? Are relations hierarchical or egalitarian? Do you need to follow strict rules on etiquette, or is a relaxed approach the norm? Doing business is easier if you know the unspoken rules of conduct.
Do's and don'ts
See the list of countries on the Netherlands Enterprise Agency (RVO.nl) website for up-to-date information on business customs and etiquette (in Dutch).
'NL exporteert' app
You can download the 'NL exporteert' app for an interactive map of the world, with information on each country (in Dutch). This can help you find your way in the local market.
Cultural differences when doing business in this country or region
There is no additional information.