Exporting to Australia

There is a considerable physical distance between Dutch companies and the Australian market. If Dutch companies wish to export their products or services to Australia, it is very important to be well prepared. Below you can find information on preparation, regulations and tax tariffs.

Starting to export

The Dutch government can help you take your first steps in a foreign market. You can find a lot of information on Ondernemersplein.nl, the digital one-stop shop for government information for businesses, and through the 'NL exporteert' app (in Dutch). The Chamber of Commerce (KvK) and the Netherlands Enterprise Agency (RVO.nl) can also answer your questions and advise you.

Information by country

RVO.nl can give you detailed information for the country you want to export to. For example, on local import tariffs and procedures. Choose the country in the list and click on export rules (in Dutch).

Choose the right export document

Exporting involves a lot of paperwork. There are different documents for exporting within and outside the European Union. Some papers must be shown to customs when goods pass the border. The Chamber of Commerce has the documents you need.

Exporting to this country or region

The mission network has a comprehensive document outlining information on exporting to Australia. If you would like to receive this document please send an email to syd-ez@minbuza.nl

Preparation

When a Dutch company considers entering the Australian market, it is advisable to do some market research. Potential customers should be considered, as well as the competition and distribution possibilties. This way a company can ascertain where the possibilities are and what would be a proper marketing strategy. De following organisations in the Netherlands, as mentioned before, can provide assistance:

  • Rijksdienst voor ondernemend Nederland (RVO)
  • Chamber of Commerce
  • Large banks

These are ideal networking platforms as they bring together individuals and organisations with a shared interest. However, it is also important to venture outside of the Dutch business network when doing business in Australia.

The Dutch diplomatic missions, including the honorary consuls in Australia, can provide assistance:

  • The Netherlands Embassy in Canberra
  • The Netherlands Consulate-General in Sydney
  • The Honorary Consulates in Adelaide, Brisbane, Hobart, Melbourne, Perth and Port Moresby.

Information can be obtained from each state in Australia. You can find the contact details here. The RVO advises exporters wishing to enter the Australian market to appoint an agent or dealer. This person is often an expert in a particular market segment and acts as a mediator between you as an exporter and the Australian importer. When appointing a local agent or dealer it is important to consider criteria such as market intelligence, performance, technical skills and knowledge of local regulations.

The success of exporting is heavily reliant on the distributor of your product or service. It is essential that the distributor is experienced, has enough customers, has knowledge with regard to licenses, has built a network, and operates in the areas (states) you require. The Kompass website (http://nl.kompass.com) can provide insights into the various distributors in your industry. When chosing a distritutor it is advisable to have a preliminary discussion with interested parties. If you do travel to Australia, it is also advisable to visit the Dutch Embassy in Canberra, the Dutch Consulate-General in Sydney and/or one of the Dutch Honorary Consulates.

If an investor / exporter is interested in not only exporting to Australia, but also wishes to reside in Australia, it is essential to have a clear picture of the various forms of businesses that are operating in Australia. For more information on this you can contact the Consulate-General in Sydney via syd-ez@minbuza.nl.